Amyris Inc. (NASDAQ:AMRS) has today announced the official launch of Pipette, which is a clean baby care brand that aims to provide children the best start.

Pipette revolutionizing clean beauty

In 2016 the company launched its first consumer brand, Biossance, with clean and sustainable skincare products formulated through the latest biotechnology. Since its launch, Biossance has brought to the market the best performing skincare products, and it continues to set the bar for clean beauty.

Due to demand from parents seeking better performing and safe products for children, the company conceived the Pipette brand. This is a new brand that is reinventing clean personal care for babies through formulations using the least possible ingredients in their purest form. Amyris is disrupting the clean beauty space with is a breakthrough baby care brand Pipette that supports and nurtures the most delicate skins.

Pipette launches seven baby care products

Following the launch, the company will offer seven baby care products. They include Shampoo & Wash, Wipes and Balm for baby, Lotion, Oil as well as Belly Butter and Oil for pregnant mothers and postpartum moms. Customers can purchase the products online at Pipettebaby.com for now. The company plans to make the products available in the coming weeks at Dermstore.com, buybuyBABY.com, Amazon.com (NASDAQ: AMZN), and Walmart Inc. (NYSE: WMT).

buybuy Baby President Glen Cary stated that they were delighted to be the exclusive omnichannel retailer for the Pipette brand. He added that the retailer is a trusted destination for the best-in-class baby products. Cary said that the addition of Pipette’s care products to their portfolio is a significant milestone.

Pipette president, Caroline Hadfield stated that the brand is raising the bar for clean baby care products. She added that the company’s millennial consumers are becoming parents, and they are seeking safer and cleaner options for their kids. The president said that the conception of Pipette was out of the growing need for safer, nontoxic products that scientifically protect babies’ skin. Brand partner Rosie Huntington-Whiteley said parents don’t want products that can harm them and their kids.