Charlotte’s Web Holding Inc. (OTCMKTS:CWBHF) has reportedly extended its research initiative with The Centre for Discovery in New York to continue advancing the development of hemp strain for improved farming in the area.

Charlotte’s Web expanding beyond New York

The ground-breaking initiative has helped the company solidify its expansion in the Eastern Appalachian Region through the determination of the best hemp varieties that can do well under the local terrain and regional microclimate. The project which is in its third year has helped steer the Charlotte Web’s breeding in the production of improved hemp varieties that will be vital in helping farmers get better yields. The production of superior hemp varieties has equally helped the company position itself well for success in the New York region and nearing states that have same growing conditions.

Charlotte’s Web is also in partnership with Kentucky farmers to produce improved hemp strains for its CBD products. Recently the company announced that it was carrying out an organic hemp farming research initiative with Rodale Institute and Natural care in the state of Pennsylvania.

Charlotte’s Web CEO Deanie Elsner indicated that the company is committed to developing premium quality hemp genetics improved for cultivation in New York and the surrounding areas. He added that The Centre for Discovery is one of the most recognized institutions globally for its innovative work in advancing ground-breaking farming practices.

Transition to organic hemp farming

The Centre of Discovery is known for its work in the treatment of individuals with complex disabilities and it has been recognized as a center for excellence in the state of New York. The center is currently growing hemp through biodynamic farming practices which is an enhanced standard of conventional organic farming. The joint initiative between Charlotte’s Web and the center is part of the company’s corporate social responsibility and it shows its commitment towards enhancing of sustainable hemp farming.

The company in the last five years has been trying to change from conventional hemp farming to organic hemp farming. It already has certified organic farms as it continues to seek more organic certifications for its CBD products.