CV Sciences Inc (OTCMKTS:CVSI) wants to increase the competitive edge of its PlusCBD™ Oil brands. This is the reason it is moving into an expanded distribution partnership with Kroger. The company’s product has been a best seller for quite some time. However, there is still a need to work on distribution activities. The new collaboration seeks to ensure customers access the original versions of the products.

Details about the latest business deal

The  PlusCBD™ Oil brands comprise of leading products such as the PlusCBD™ Oil Roll-Ons and the Extra Strength Balms. CV Sciences encourages its customers to visit its stores to obtain the PlusCBD™ Oil Roll-Ons. The collaboration with Kroger is a major step towards boosting business for the two.

There are 400 Kroger stores where you can find the latest products. These stores are spread across Virginia, Utah, Texas, Montana, and Georgia. Conducting business with Kroger will see the business partners reap high profits from the PlusCBD™ Oil distribution.

The plans of the companies

An official working with CV Sciences confirms that the new collaboration is a progressive one. That is because the business giants will have a total of 22 states to market and sell their wide range of products. He adds that the products will be sold out in about 1,350 Kroger stores. He said that Kroger’s retail banners such as Pick ‘n Save, Mariano’s, QFC and Smiths were in great condition.

According to the official, these retail banners would help boost productivity by a significant margin. Others are Mariano’s, King Sooper, Kroger, Fred Meyer, Fry’s, and Dillons. In short, the decision to work with Kroger is expected to boost business by a significant margin.

The Chief Executive Officer of CV Sciences, Joseph Dowling, opines, “We are pleased to further grow our distribution with Kroger and increase the availability of PlusCBD™ Oil products to more Kroger shoppers across the U.S.”

Top executive says the future looks promising. If all moves according to plan, they may be expanding their activities to sell from more of Kroger retail outlets. However, they seek to pay close attention to safeguarding the quality of hemp CBD products.