Andrew Pitsicalis, the CEO of Purple Haze Properties and recently appointed GRCU spokesperson, will be giving a presentation entitled, “Celebrity Licensing and Branding in the Cannabis Industry: What You Need to Know,” at CWCBExpo Boston and SWCC Expo Phoenix. It is anticipated that there will be thousands of attendees in the audience, and the presentation will put a spotlight on GRCU products via celebrity endorsement case studies. During the presentation, guest speakers like the acclaimed hip-hop artist, Money B, will present their experiences as brand ambassadors. The addition of guest speakers will help drag a larger crowd to the presentation, and provide a tremendous public endorsement benefit.
The presentation will be given to cannabis business owners, enthusiasts, and users. This will create an opportunity to market products directly to consumers, build brand equity, present products to potential retailers and distribution partners, and generally help build an industry network. With the company actively exploring opportunities in the CBD space, this couldn’t come at a better time.
Oftentimes after presentations, attendees seek to network with presenters, and this will give Andrew the opportunity to meet new people in the cannabis industry. The networking potential is key at this point, as the company seeks entry opportunities in the CBD space. Andrew could meet potential future partners and customers, and he will have an opportunity to build up a strong name for GRCU as experts in the cannabis industry at large.
Additionally, Andrew will be part of a panel during these expos, where he will further talk about GRCU as a company, along with its latest product developments. Being the company’s first expo, this is a great “feeler” for how the company will do with their new product lines. They can generate key feedback to improve upon what they are already doing right, and to fix what might be going wrong.
The CWCBExpo presentation will be given at the Hynes Convention Center on Thursday, Oct. 5th at 4:30 p.m. The SWCC Expo will be held at the Phoenix Convention Center between October 12th-14th.