Facing a dilemma many independent application users face, MassRoots offered a unique solution that could revolutionize how future start-ups deal with large companies like Apple.
Faced with having their app removed from the iTunes Store due to apples guidelines, the company created its own social network. MassRoots is a tech startup that recently received over $1.4 million infusion. It is presenting its model in a San Francisco pitch-forum along with other hopeful start-ups.
Social Acceptance
MassRoots was not the only company booted from apples directory. Despite the movement to legalize marijuana gaining wider mainstream acceptance, all marijuana-related apps were removed. This left many tech start-ups with no forum to distribute their products.
MassRoots is creating a social network exclusively for marijuana. It has been described as the LinkedIn of cannabis. MassRoots is not the only innovative presenter. Eaze, is an app that connects buyers with dispensaries, including door-to-door delivery.
But one of the most interesting presenters might be a spray developed by the Lawrence Livermore national library that coats marijuana with information about the products potency and other information. The film works like a bar code and is like a nutritional sticker for the product.
Shark Tank
Over 200 potential investors will attend the pitch giving these marijuana-based start-ups a unique opportunity. The presentation will be “Shark Tank” style. The legal marijuana market has almost doubled in revenue over the last year and that is with only a small percentage of states already legalizing the product.
With public opinion slowly moving towards total mainstream acceptance, companies like Apple will need to take a hard look at current policies. Advocates reason their product is legal and like alcohol, should have the same opportunities for distribution.
The App Store features many beer and alcohol apps, including drinking games and other interactive themes. Currently nothing related to marijuana is on the App Store list.
Until Apple changes its policy companies like MassRoots will have to be creative – and patient.