More recently, Bill Hodson, the CEO and Chairman of Livewire Ergogenics Inc (OTCMKTS:LVVV) discussed the company’s growing role in the cannabis industry. The CEO, who joined NNW’s Stuart Smith in an interview, said that the cannabis market is growing at an exceptional pace in California. 

Going with the trend, they have decided to pivot the firm as a health and wellness entity for the equine and human sector in the cannabis industry. They are confident that with a product that has massive potential, they can expand their reach in the cannabis market.

Estrella Ranch

Livewire has recently bought the Estrella Ranch property to support its evolution in the cannabis market. Estrella Ranch currently has three large residences, around 50,000 square feet of present buildings. The company would be transforming Estrella ranch into the “Estate Grown Weedery.” It has already started to develop the ranch into a vertically integrated, premium cannabis center and cannabis-based wellness retreat with outdoor and indoor cultivation.

The CEO of Livewire said that this development is going to be extremely different and special for the market. Investors or shareholders would understand the massive potential once they visit the ranch property. It is one of the most beautiful pieces of property and is a gem in the center of the California wine country,

Estrella Ranch boasts excellent infrastructure, abundant water supply, perfect micro-climate, and sufficient power to put out the premium product and build an extensive portfolio of high-end brands. Estrella Weedery would come as a central location to support its operations, and this marks as a big achievement for the company. In the last few years, the company has performed its environmental and legal research, secured many vital permits that have placed Livewire in the competitive race. Hodson added that they are well-positioned for exceptional success.

Hodson’s expertise as a marketing professional and consummate CEO offers a privileged dynamic to the company. Under his leadership, Livewire started exploring the cannabidiol industry over five years ago.