Kali Inc (OTCMKTS:KALY) and Puration Inc (OTCMKTS:PURA) issued an update to the shareholders that Mondelez International Inc (NASDAQ:MDLZ) plans to include CBD in its snacks. Dirk Van de Put, Chief Executive Officer of Mondelez said the company is considering using CBD in its new products but within the ambit of a legal framework.
Mondelez will not include CBD in its family brands like Oreos. However, the company plans to use CBD in other products. It may even launch a new product line for the cannabidiol. According to CEO of Mondelez, the launch of CBD infused products will take some time to enter the mainstream food market. He said the company is exploring the claimed benefits of cannabidiol.
The product line of Mondelez comprise Milka, Chiclets, Ritz, Oreo, Toblerone, Marabou, Cadbury, Halls, Dentyne, Freia, TUC, Cote d’Or, and Tang powered beverages.
The managements of Kali and PURA have seen the consideration to include CBD in the products of Mondelez as a validation of their business progress and strategies. They expect new investments for business expansion on the backdrop of Mondelez news. It also bodes well for the increased demand of CBD infused products.
PURA holds the license of patented Cannabis Extraction Process, which is owned by Kali, in the US. The company has got expertise in the production and refining of EVERx CBD Sports Water, a CBD infused sports water.
PURA and Kali have jointly worked to refine the EVERx CBD sports water and introduce in the sports nutrition market as a leading Cannabidiol infused beverage. They are also working to launch innovative CBD infused beverages. PURA has generated sales of over $1 million in the year 2018.
CBD infused confections
Kali has unveiled its own cannabidiol infused confections under the trademark Hemp4mula. The first product under this brand is the Hemp4mula gum. Both PURA and Kali have made available their own Hemp4mula gum for purchase online.
CBD is derived from hemp and marijuana plants. It is non-psychoactive. CBD will not cause any high associated with cannabis. The health benefits of CBD include ability to manage anxiety and reduce pain.