Cannabis industry player OrganiGram Holdings Inc (NASDAQ:OGI) has announced that it secured a deal with Pax Era as one of its four partners in the launch of its products in Canada.

Pax Era is the premium brand that sells oil vaporizers made by a major consumer tech firm called PAX Labs, Inc. On the other hand, OrganiGram has established itself as a leader in the production of cannabis products. The deal between the two firms means OrganiGram will be among the four partners that will play a part in Pax’s launch in Canada.

Pax plans to venture into the Canadian market before the end of the year pending the legalization of cannabis concentrates in the North American country. Organigram is an ideal partner for Pax because they both have similar product portfolios that focus on class-leading technology that has the potential to refine the vaping experience for Canadians.

“Innovative partnerships with exceptional companies like PAX mean our own product offering grows and our customers have access to cutting-edge technology and cannabis experiences,” stated Greg Engel.

Pax wants to be at the top of the game as far as cannabis-based vape products are concerned

The deal with Pax aligns with Organigram’s commitment towards achieving leadership and growth through the help of innovative technologies. OrganiGram will provide Pax pods made by Edison Cannabis Co. so that they can be distributed by its provincial partners in the coastal region. The entire sales and distribution process will be carried out in line with extractable products legislation in Canada.

Organigram has been busy developing an impressive portfolio of concentrate in preparation for Cannabis 2.0 vape pens as well as edibles which are scheduled to launch later this year. Engel noted that his company’s team has constantly been working on improving and producing products that will please customers.

Canada is one of the fastest growing markets for cannabis products courtesy of legalization efforts. This makes it an attractive market for many companies that deal with the cannabis industry. Pax Era aims to secure a steady market for its products in the country with OrganiGram’S help.