Leafbuyer Technologies Inc (OTCMKTS:LBUY) has experienced a significant increase in its marketing and technology platforms because of the annual April 20 celebrations of the Cannabis Industry. It has witnessed a 230% surge in text usage between April 17 and 20, 2020, than the previous 4-day period. The clients of Leafbuyer have communicated to their customers regarding information and special promotional offers on account of April 20 annual celebrations through the Loyalty Platform of Leafbuyer. Its site traffic has surged by 34% during the same period.
Customers participated in annual April 20 celebrations from home
Chief Executive Officer of Leafbuyer, Kurt Rossner, said the customers preferred to participate in the annual April 20 celebrations from their homes because of the restrictions imposed on cannabis industries amid ongoing coronavirus crisis. He said the customers realized the importance of timely communications to their clients, informing about special deals and provided vital information on how to purchase products while maintaining social distance. Consumers have redeemed over 130% loyalty rewards this year when compared to the same period last year.
According to Rossner, the increased usage of the Leafbuyer Loyalty platform along with enhanced site traffic shows Leafbuyer is an invaluable platform for realtime communication during coronavirus crisis. Cannabis dispensaries, product companies, and deliveries across the county use the loyalty platform and advanced texting platform of Leafbuyer. Also, cannabis dispensaries can use Leafbuyer’s delivery solutions, online ordering technology, and consumer marketing channels to improve sales.
Posts record quarterly sales growth
Leafbuyer has reported a 28% sales growth year-on-year for the quarter ending March 31, 2020. It is on account of improved sales of Leafbuyer’s online ordering solutions, texting, and loyalty platform. Rossner said its success is on the backdrop of providing high-quality marketing technologies to the clients. The company has experienced significant growth in its loyalty and texting platform last year. Leafbuyer has onboarded several dispensary clients in areas like Oklahoma. It has also strengthened its footprint in stable markets such as Colorado.
Advances national footprint
Leafbuyer is advancing its national footprint and includes established and new legal cannabis markets. It has witnessed a considerable increase in delivery solutions because of the social distancing norms at this difficult juncture.
Cannabis dispensaries are declared as essential during the COVID-19 pandemic. On account of the recent government directives and social distancing rules, several new and existing clients are activating Leafbuyer delivery and order ahead solutions.