ELEV8 BRANDS (OTCMKTS:VATE) reported that its subsidiary Elev8 Hemp, LLC has taken next step towards growth by expanding its product offerings and finalizing a new distribution partner. The company has also repackaged its ready-to-drink CBD-based iced tea. It intends to differentiate its brand by making an identity that showcases eight main benefits of their product. The latest branding helps the company to mark its strong presence in the hemp- and CBD- infused beverage market, and quickly expand market share. This newly redesigned packaging will be first introduced on all iced tea flavors.
Ryan Medico, the CEO of Elev8 Hemp, expressed that CBD comes with many benefits, which include promoting natural energy, lowering blood pressure, and improving blood circulation. When there are so many benefits of a product, there is no reason why a company should stay back and not expand its product offerings. They want to bring in the products that can bring in a positive, healthy change in people’s lives.
Elev8 Hemp reported that they would launch the hibiscus green iced, peach, and raspberry teas later this year. There has been an increased demand for additional flavors of green iced tea for quite some time. The launch of new flavors will help the company beat the competitors in the competitive CBD-infused beverage industry. It will also meet the growing demand for additional flavors of its popular product.
Medico stated that the new flavors were decided depending on many factors including innovation, consumer demand, and industry trends. Many consumers demanded raspberry and peach flavors, as seen from the research data. The hibiscus green tea, another flavor that will also be launched this year, capitalizes on a growing trend among beverage and food products.
Elev8 Hemp has partnered with Green Acres Organic Pharms to launch the new products in the market of Alabama. Anthony Carmelo, the Founder-CEO of Green Acres Organic Pharms, expressed that they are thrilled to launch CBD products they love to their home state. The people will significantly benefit from these products. In the month of September, Elev8 Brand reported that they are looking to expand their coffee products into the single-serve market.