Tinley Beverage Company Inc (OTCMKTS:TNYBF) has selected Great North Distributors Inc to distribute its cannabis beverages throughout Canada. With this deal, Tinley will use the nationwide distribution and sales network of Great North that comprise experienced marketing and sales teams, coverage to several private retailers in Canada, and relationships with the state-run cannabis distribution boards.
Utilizes data analytics capabilities
Tinley can utilize the data analytic capabilities of Great North in the cannabis industries to wine and spirits industries to offer suppliers with the data-driven approach to boost cannabis sales. President of Tinely, Richard Gillis, said the team of Great North comprises talent poached from Young’s Market Company. He is pleased to use the caliber of the Great North team in the distribution of cannabis beverages throughout Canada.
General Manager and Executive Vice President of Great North Distributors and Southern Glazer’s Wine & Spirits of Canada, Doug Wieland, said Tinely already benefits from cannabis beverages in California. It takes advantage of best manufacturing practices, dosages, formulas, packaging solutions, marketing scripts, science, and brand message. Therefore, it is a great value for Canadians because Tinely introduces the same acclaimed products.
Search is on for licensed manufacturers in Canada
Tinely needs to find a licensed producer in Canada to manufacture beverages with its raw materials. Health Canada nod for Tinely beverages together with its labeling and packaging is necessary for the legal sale of the beverages in the nation. It may be necessary for Tinely to incorporate changes to the formulae, dosages, labeling, and packaging of the beverages being marketed in California to get Health Canada approval and satisfy the local regulations.
Armed with distribution and sales accords with Great North, Tinely could easily establish a relationship with a licensed manufacturer in Canada to produce Tinely beverages. It is already in negotiations with such a firm for the production. Tinley is also negotiating with several cannabis boards in Canada for the sales pitch.
Baron Davis joins the advisory board
Baron Davis, an early stage vitamin water investor, and NBA All-Star, has joined the advisory board of Tinely. He will share his expertise in product development, co-packing, promotion, marketing, and co-branding opportunities with the company.